The Theory of Business

第14章

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第14章

The Theory of Business 佚名

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The Theory of Business
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  Areorganizationofindustrialconcernsonalargescale,suchasarenotuncommonatthepresenttime,involvesacampaignofbusinessstrategy,engaging,itissaid,abilitiesandresponsibilitiesofaveryhighorder。Suchacampaignofbusinessstrategy,ascarriedoutbythemodemcaptainsofindustry,runs,inthemain,oncreditrelations,inthewayoffinancialbacking,options,purchases,leases,andtheissuanceandtransferofstockanddebentures。Inordertocarrythroughtheselarge“deals,“inthefirstplace,averysubstantialbasisofcreditisrequired,eitherinthehandsofthepromoterorganizerhimselforinthehandsofacredithousewhich“finances“theorganizationforhim。

  Thestrategicuseofcredithereinvolvedis,ineffect,verydifferentfromtheold-timeuseofloancreditininvestments。Intransactionsofthisclassthetimeelement,thecreditperiod,isaninconspicuousfactoratthemost;itplaysaverysubordinateanduncertainpart。Thevolumeofcreditatthedisposalofagivenstrategistisaltogetherthedecisivepoint,ascontrastedwiththelapseoftimeoverwhichtheincidentcreditextensionmayrun。Theusefulnessofthecreditextensionisnotmeasuredintermsoftime,norarethegainswhichaccruetothecreditorinthecaseproportionedtothelengthoftimeinvolved。

  Thisfollowsfromthepeculiarnatureoftheworkwhichthesegreatcaptainsofindustryhaveinhand,andmoreremotely,therefore,fromthepeculiarcharacteroftheearningswhichinducethemtoundertakethework。Theirwork,thoughitisofthegravestconsequencetoindustry,isnotindustrialbusiness,inthatitisnotoccupiedwithanythingliketheconductofacontinuousindustrialprocess。Norisitofthesameclassascommercialbusiness,orevenbankingbusiness,inthatthereisnoinvestmentinacontinuedsequenceoftransactions。Itdiffersalsofromstockandproducespeculation,asthatiscurrentlyconceived,22*inthatitdoesnotdependonthelapseoftimetobringachangeofcircumstances;althoughithasmanypointsofsimilaritywithstockspeculation。Initsdetailsthisworkresemblescommercialbusiness,inthatithastodowithbargaining;butsodoesallbusiness,andthispeculiarworkofthetrustpromoterdiffersfrommercantilebusinessintheabsenceofcontinuity。Perhapsitsnearestbusinessanalogueistheworkoftherealestateagent。

  Thevolumeofcreditinvolvediscommonlyverygreat;whereasthecreditperiod,thelapseoftime,isanegligiblefactor。

  Indeed,ifanappreciablecreditperiodintervenes,thatisafortuitouscircumstance。Thetimeelementinthesecreditoperationsisinabeyance,oratthebest,itisanindeterminatemagnitude。Hencetheformulashownabovep。95,n。3ispracticallynotapplicabletobusinessofthisclass。Sofarasbearsuponthecreditoperationsinvolvedinthesetransactionsofthelargefinance,thequestionaboutwhichinterestturnsisalmostexclusivelythevolumeoftheturnover;itsvelocityisanegligiblequantity。Suchstrategicuseofcreditisnotconfinedtothebusinessofmakingormarringindustrialcoalitions。Itishabituallytobemetwithinconnectionwithstockandproduce

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