Illustrativeinstanceswillreadilysuggestthemselves。Manyabusinessmanturnsbypreferencetosomethinglessdubiousthanthedistillingofwhiskeyorthesaleofdeleterioushouseholdremedies。Theyprefernottousedeletriousadulterants，evenwithinthelimitsofthelaw。Theywillratherusewoolthanshoddyatthesameprice。Theofficialsofarailwaycommonlyprefertoavoidwrecksandmanslaughter，evenifthereisnopecuniaryadvantageinchoosingthemorehumanecourse。Morethanthat，itwillbefoundtruethatthemoreprosperousofthecraft，especially，takeprideandpainstomaketheserviceoftheirroadsortheoutputoftheirmillsasefficient，notsimplyasthepecuniaryadvantageoftheconcerndemands，butasthebestpecuniaryresultswilladmit。Instancesareperhapsnotfrequent，buttheyarealsonotaltogetherexceptional，whereaprosperouscaptainofindustrywillgooutofhiswaytoheightentheserviceabilityofhisindustryeventoadegreethatisofdoubtfulpecuniaryexpediencyforhimself。Suchaberrationsare，ofcourse，notlarge；andiftheyarepersistedintoanyveryappreciableextenttheresultis，ofcourse，disastroustotheenterprise。Theenterpriseinsuchacasefallsoutofthecategoryofbusinessmanagementandfallsundertheimputationofphilanthropy。
Thecaptainsofthefirstclassnecessari1yarerelativelyexemptfromtheseunbusinesslikescruples。
Theeconomicprincipleof“chargingwhatthetrafficwillbear“isdiscussedwithgreatcareandelaborationbyR。T。Ely，MonopoliesandTrusts，ch。III，“TheLawofMonopolyPrice。“Cf。，forillustrationofthepracticalworkingofthisprinciple，testimonyofC。M。Schwab，ReportoftheIndustrialCommission，vol。XIII。pp。453-455。
18。“Monopoly“ishereusedinthatloosersensewhichithascolloquially，notinthestrictsenseofanexclusivecontrolofthesupply，asemployed，eg。，byMrElyinthevolumecitedabove。ThisusageisthemoreexcusablesinceMr。Elyfindsthata“monopoly“inthestrictsenseofthedefinitionpracticallydoesnotoccurinfact。Cf。Jenks，TheTrustProblem，ch。IV。
E。g。theprestigevalueofIvorySoap。