“Ought“，isofcoursehereusedtodenotebusinessexpediency，notmoralrestraint。
Asasideline，whichaffordsplayforthestaff’screativetalent，whateverisexceptionallysensationalatthesametimethatitisharmlesstotheadvertisers’interestsshould，innewspaperslangbe“playedup“。
Businessenterprisesthatarenotnotableadvertisersmayberoundlyekentotask，as，e。g。，theStandardOilCompanyortheAmericanSugarRefiningCompany；and，indeed，itmaybeshrewdmanagementtoabusetheseconcerns，sincesuchabuseredoundstotheperiodical’sreputationforpopularsympathyandindependence。
Snobbery“ishereusedwithoutdisrespect，asaconvenienttermtodenotetheelementofstraininvolvedinthequestofgentilityonthePartofpersonswhoseaccustomedsocialsendingislesshighorlessauthenticthantheiraspirations。
Cf。，e。g。，MauriceLair，l’Imperialismallemand，especiallych。IIandIII。ThelikechangeofsentimentisvisibleintheBritishcommunity。Cf。Hobson，Imperialism，especiallyptch。