The Theory of Business

第28章

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第28章

The Theory of Business 佚名

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The Theory of Business
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  Itisonlyonafootingofmonopolythatthisgrindingdepressioncanbedefinitivelysetaside。Butthemonopolyneednotbeabsoluteinordertoaffordasomewhatenduringrelief。

  Whatisnecessaryisthatthemonopolyshouldcomprehendallbutanegligiblefractionofthebusinessconcernsandtheequipmentengagedinthefieldwithinwhichcompetitionhaskeptprofitsbelowareasonablelevel。Whatisanegligiblequantityinsuchacaseisnottobedeterminedongeneralconsiderations,sinceitdependsineachcaseoncircumstancesaffectingtheparticularindustry。But,inageneralway,themorenearlycompletethemonopoly,themoreeffectuallyisitlikelytoserveitspurpose,44*

  Suchbusinesscoalitionshavetheeffectofbringingprofitstoareasonablelevel,notonlybymakingitpossibletoregulateoutputandprices,butalsobytheeconomieswhicharemadepracticableonthisfooting。Coalitionsofalesscomprehensivecharacter,asspokenofabove,alsoeffecteconomiesinthecostofproduction。Butthelargercoalitionswhichbringthebusinesstoamonopolybasishavenotonlytheadvantagewhichcomesofthelarge-scaleorganizationoftheindustrialprocess,buttheyalsoenjoypeculiaradvantagesinthematterofcost,duetotheirmonopolyposition。Theseaddedadvantagesaremoreparticularlyadvantagesinbuyingorbargainingforallgoods,materials,andservicesrequired,aswellasinsellingtheoutput。Solongasthecoalitionsarenotcomprehensiveenougheffectuallytoeliminatecompetition,theyareconstrainedtobothbuyandsellincompetitionwithothers。Butwhenthecoalitioncomeseffectuallytocoveritsspecialfieldofoperation,itisable,notonlytofixthepriceswhichitwillacceptonthebasisofwhatthetrafficwillbear,butalsoinaconsiderablemeasuretofixthepricesorrateswhichitwillpayformaterials,labor,andotherservicessuchastransportationonasimilarbasis,-unlessitshouldnecessarilyhavetodowithanothercoalitionthatisinasimilarpositionofmonopoly。

  Therulewhichgovernsthefixingofratesonthissideofthebusinessdealingsofamonopolisticcoalitionissimilartothatwhichguidesitstransactionsinthematterofsales。Pricesandrates,as,e。g。,formaterialsandlabor,arenotdepressedtothelowestpossiblepoint,buttothelowestpracticablepoint,-tothepointcompatiblewiththelargestnetprofits。

  Thismayormaynotbeapointbelowtheratesnecessaryunderaregimeofcompetitivebuying。Itmaybeaddedthatonlyinrarecasesdoesacoalitionattainsostrongapositioninrespectofitspurchasesofmaterialsorservicesastoliftthissideofitsbusinessentirelyabovethereachofcompetition。45*

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