Itisonlyonafootingofmonopolythatthisgrindingdepressioncanbedefinitivelysetaside。Butthemonopolyneednotbeabsoluteinordertoaffordasomewhatenduringrelief。
Whatisnecessaryisthatthemonopolyshouldcomprehendallbutanegligiblefractionofthebusinessconcernsandtheequipmentengagedinthefieldwithinwhichcompetitionhaskeptprofitsbelowareasonablelevel。Whatisanegligiblequantityinsuchacaseisnottobedeterminedongeneralconsiderations,sinceitdependsineachcaseoncircumstancesaffectingtheparticularindustry。But,inageneralway,themorenearlycompletethemonopoly,themoreeffectuallyisitlikelytoserveitspurpose,44*
Suchbusinesscoalitionshavetheeffectofbringingprofitstoareasonablelevel,notonlybymakingitpossibletoregulateoutputandprices,butalsobytheeconomieswhicharemadepracticableonthisfooting。Coalitionsofalesscomprehensivecharacter,asspokenofabove,alsoeffecteconomiesinthecostofproduction。Butthelargercoalitionswhichbringthebusinesstoamonopolybasishavenotonlytheadvantagewhichcomesofthelarge-scaleorganizationoftheindustrialprocess,buttheyalsoenjoypeculiaradvantagesinthematterofcost,duetotheirmonopolyposition。Theseaddedadvantagesaremoreparticularlyadvantagesinbuyingorbargainingforallgoods,materials,andservicesrequired,aswellasinsellingtheoutput。Solongasthecoalitionsarenotcomprehensiveenougheffectuallytoeliminatecompetition,theyareconstrainedtobothbuyandsellincompetitionwithothers。Butwhenthecoalitioncomeseffectuallytocoveritsspecialfieldofoperation,itisable,notonlytofixthepriceswhichitwillacceptonthebasisofwhatthetrafficwillbear,butalsoinaconsiderablemeasuretofixthepricesorrateswhichitwillpayformaterials,labor,andotherservicessuchastransportationonasimilarbasis,-unlessitshouldnecessarilyhavetodowithanothercoalitionthatisinasimilarpositionofmonopoly。
Therulewhichgovernsthefixingofratesonthissideofthebusinessdealingsofamonopolisticcoalitionissimilartothatwhichguidesitstransactionsinthematterofsales。Pricesandrates,as,e。g。,formaterialsandlabor,arenotdepressedtothelowestpossiblepoint,buttothelowestpracticablepoint,-tothepointcompatiblewiththelargestnetprofits。
Thismayormaynotbeapointbelowtheratesnecessaryunderaregimeofcompetitivebuying。Itmaybeaddedthatonlyinrarecasesdoesacoalitionattainsostrongapositioninrespectofitspurchasesofmaterialsorservicesastoliftthissideofitsbusinessentirelyabovethereachofcompetition。45*