The Theory of the Leisure Class

第22章

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第22章

The Theory of the Leisure Class Thorstein Veblen

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The Theory of the Leisure Class
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  Theexceptionsunderthisruleofexemptionfromthecorsetaremoreapparentthanreal。Theyarethewealthyclassesofcountrieswithalowerindustrialstructure——nearerthearchaic,quasi-industrialtype——togetherwiththelateraccessionsofthewealthyclassesinthemoreadvancedindustrialcommunities。Thelatterhavenotyethadtimetodivestthemselvesoftheplebeiancanonsoftasteandofreputabilitycarriedoverfromtheirformer,lowerpecuniarygrade。SuchsurvivalofthecorsetisnotinfrequentamongthehighersocialclassesofthoseAmericancities,forinstance,whichhaverecentlyandrapidlyrisenintoopulence。Ifthewordbeusedasatechnicalterm,withoutanyodiousimplication,itmaybesaidthatthecorsetpersistsingreatmeasurethroughtheperiodofsnobbery——theintervalofuncertaintyandoftransitionfromalowertotheupperlevelsofpecuniaryculture。Thatistosay,inallcountrieswhichhaveinheritedthecorsetitcontinuesinusewhereverandsolongasitservesitspurposeasanevidenceofhonorificleisurebyarguingphysicaldisabilityinthewearer。Thesameruleofcourseappliestoothermutilationsandcontrivancesfordecreasingthevisibleefficiencyoftheindividual。

  Somethingsimilarshouldholdtruewithrespecttodiversitemsofconspicuousconsumption,andindeedsomethingofthekinddoesseemtoholdtoaslightdegreeofsundryfeaturesofdress,especiallyifsuchfeaturesinvolveamarkeddiscomfortorappearanceofdiscomforttothewearer。Duringthepastonehundredyearsthereisatendencyperceptible,inthedevelopmentofmen’sdressespecially,todiscontinuemethodsofexpenditureandtheuseofsymbolsofleisurewhichmusthavebeenirksome,whichmayhaveservedagoodpurposeintheirtime,butthecontinuationofwhichamongtheupperclassestodaywouldbeaworkofsupererogation;as,forinstance,theuseofpowderedwigsandofgoldlace,andthepracticeofconstantlyshavingtheface。Therehasoflateyearsbeensomeslightrecrudescenceoftheshavenfaceinpolitesociety,butthisisprobablyatransientandunadvisedmimicryofthefashionimposeduponbodyservants,anditmayfairlybeexpectedtogothewayofthepowderedwigofourgrandfathers。

  Theseindicesandotherswhichresembletheminpointoftheboldnesswithwhichtheypointouttoallobserversthehabitualuselessnessofthosepersonswhoemploythem,havebeenreplacedbyother,morededicatemethodsofexpressingthesamefact;

  methodswhicharenolessevidenttothetrainedeyesofthatsmaller,selectcirclewhosegoodopinionischieflysought。Theearlierandcrudermethodofadvertisementhelditsgroundsolongasthepublictowhichtheexhibitorhadtoappealcomprisedlargeportionsofthecommunitywhowerenottrainedtodetectdelicatevariationsintheevidencesofwealthandleisure。Themethodofadvertisementundergoesarefinementwhenasufficientlylargewealthyclasshasdeveloped,whohavetheleisureforacquiringskillininterpretingthesubtlersignsofexpenditure。“Loud“dressbecomesoffensivetopeopleoftaste,asevincinganunduedesiretoreachandimpresstheuntrainedsensibilitiesofthevulgar。Totheindividualofhighbreeding,itisonlythemorehonorificesteemaccordedbythecultivatedsenseofthemembersofhisownhighclassthatisofmaterialconsequence。Sincethewealthyleisureclasshasgrownsolarge,orthecontactoftheleisure-classindividualwithmembersofhisownclasshasgrownsowide,astoconstituteahumanenvironmentsufficientforthehonorificpurpose,therearisesatendencytoexcludethebaserelementsofthepopulationfromtheschemeevenasspectatorswhoseapplauseormortificationshouldbesought。Theresultofallthisisarefinementofmethods,aresorttosubtlercontrivances,andaspiritualizationoftheschemeofsymbolismindress。Andasthisupperleisureclasssetsthepaceinallmattersofdecency,theresultfortherestofsocietyalsoisagradualameliorationoftheschemeofdress。

  Asthecommunityadvancesinwealthandculture,theabilitytopayisputinevidencebymeanswhichrequireaprogressivelynicerdiscriminationinthebeholder。Thisnicerdiscriminationbetweenadvertisingmediaisinfactaverylargeelementofthehigherpecuniaryculture。

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